OxygenAds is a multi-disciplinary creative agency. It offers an innovative, creative service in everything we do, but most importantly, we are devoid of lines within our business. From above-the-line, below-the-line, on-line, off-line. In fact, completely outside the lines of traditional agency thinking.

We possess a unique, friendly one-on-one relationship with our clients, with two simple aims; build a better client relationship for the long term and build powerful, compelling communication messaging that affects customers’ behaviour.

We achieve this by transforming complex business strategy into single-minded, creative executions, which reduce uncertainty and increase the rewards for all.

Our success is not only due to the quality of our work; it’s down to attitude, our approach to always delivering beyond our clients’ expectations no matter how small the task is.

Here’s some great moments in advertising. My top 10 TV commercials. Brilliant ideas, well-written scripts, brave casting, excellent communication. Selling products with creativity. I hope you enjoy them as much as I do.

Sadly today, advertising, digital and marketing are reduced to buzzwords. Terms like ROI, stakeholders, relationships, customer values, contextual ads, SEO and web2. Remember in the 90s the web geniuses claiming the death of traditional marketing models? “The New Economy” where concepts like permission marketing and CRM tools, email marketing would decimate the traditional industry and make them obsolete.

Yes, many dotcoms did indeed make obscene amounts of money. However, most could not generate any profits from these business models and most are not in business today.

I would argue the fundamentals of marketing have been dropped for the new buzzwords around town. It seems we have forgotten that we have customers at the other end of the sales line. That’s right, human beings have been around for about 300,000 years. It took 10 years for humans to accept and adopt the internet. Emails account for most online traffic, second is checking out information and news sites, and third is checking out prices, educational information and research.

If this is the case, shouldn’t we spend more time listening to human beings? What do they think, what do they like and dislike?

Now you’re in a strong position to produce effective communication. Get the communication right with today’s media tools and you’ll succeed quickly. Get the communication wrong, you’ll fail quickly.

Let’s see what humans actually have to say – no buzzwords guaranteed!

More than 73% of Australian households shopped online in 2018

What We Do


Is not just selling a product, it could be repositioning a brand, it could be changing behaviour. But most of all, it should communicate a message.

Positioning / Branding

Is not just a logo. It’s fundamentally what you want your brand to represent. It could be to change from a ‘me’ positioning to a leadership one. Remember, it’s the most important asset you have.


Is not just a layout, it’s a communication vehicle. It should inform, it should challenge your views, it should break new ground and above all, it should make you want it.

Corporate Identity

Is not just printing colour and an icon. It’s an embodiment of your values, it could be to shift your present brand values, it could even have an idea!


It’s not old media. It can entertain, it can inform, it can sell, and most of all, don’t forget the pre-baby and baby boomers are living longer. Long live the radio.


SEO is vital if you want to be found on the internet. However, this can also have a detrimental effect if implemented wrongly. We use google white hat techniques to help you be found.

Social Media

Talk out a load and tell the world. Make sure you’re talking to the right people and not just making noise and looking good for the sake of it. Social can work if integrated with the right creative campaign.

TV / Video

Is not just a TV screen. It’s the most entertaining media available. It’s a part of our lives. It’s the most powerful tool you could ever use.

Web Design

is not just a web page. It’s a smartphone, it’s a tablet, It’s the world, it should inform, it should be easy to navigate, but most of all, informative and relevant.

Photography / Illustration

Is not just a picture. It should capture your brand essence. It should be a powerful selling tool. If you don’t value your brand shoot it yourself.