And can change the world forever. It produces something which never existed before. The true creative act is something else.
  • Make the product the hero
  • Find the right trigger points
  • Target the messaging
  • Be creative
  • Build on ideas to make better ideas
  • Look at things in new ways
  • Challenge assumptions
  • Take risks
  • Take advantage of the unexpected
  • Never lose sight of the brief

Of course, what appears to be a spontaneous thought may well have been a long time cooking in the unconscious. Carefully analysing then tackling and solving in a creative way, the multitude of issues that face marketers every day is what OxygenAds is all about. It’s a doctrine we apply to all the tasks we take on.

We want to challenge completely the way you view your current marketing requirements and resources, and in all our dealings with you we will strive to put into practice our golden rules of creativity.

Define the advertising objectives – this could be a sales increase, a consumer perception shift etc.

We believe every discovery by definition is unpredictable. If it were predictable, it would not be a discovery.
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