Bijay is a member of a rare and dwindling breed of admen – he can strategise; he can manage a client; he can write; he can draw; he can go on-line; and he can produce the final product – all by himself. Indeed, he would be my Creative Director if he wasn’t so damned independent!
Much of our work together has been on one single demanding client – InsuranceLine. Together we created a unique brand in one of the most inhospitable of product categories: life insurance. At all times Bijay delivered a look and feel completely consistent with the brand guidelines he himself created. And the results were always there at the end of the day. We’ll work together again on another brand soon – and unlike with many of his so-called peers, I thoroughly look forward to that day.